Warhammer 40k MMO is not competing
THQ’s president and CEO Brian Farrel said yesterday that their Warhammer 40k MMO is not competing with the World of Warcraft. He also said he belives there are room for another major title in the now crowded massive multiplayer gaming world.
World of Warcraft is a great game, but as you know in entertainment, there’s always the juggernaut and that means there’s opportunities out there for the right MMO, said Farrell. ” What we love about the Warhammer 40K MMO is that it’s different in that it’s a sci-fi, futuristic-based world. We’re not competing directly in the orcs and elves fantasy environment that World of Warcraft is in. We can differentiate ourselves.”
“We have an experienced team building it. On the PC alone, the Warhammer 40K series has sold over five million units, so there’s an audience there that likes that universe,” he added. “We think there’s always competition in every market, but you got to have an x-factor, a point of differentiation, and we think we’ve got that.
Farrel also reveals that the 40k project will have different pricing structures depending on which part of the world the game is played.
The way we’re building the 40K MMO, and we think it’s the right way, is with a flexible business model in mind. We think the subscription model still works in North American and Europe, It’s more challenging in Asia, so we’re building it in a way that we can either use time-based sessions or microtransactions as the business model in different markets,” Farrell said.
I think going forward in the MMO market you’re going to have to be flexible in business models based on geography, and that’s how we’re building the 40K project.
(News Source: IGN)
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While the subject matter, and the target demographic, might differ from that of the “White Elephant in the Room”, ie. World of Warcraft; however, if they fail to “compete” with WoW on the MMO level it will suffer the same fate as WAR.
It will die a slow and withering death as their customer base fails to take root. I hope that, for their sake, they learn to compete on that level because there isn't room for another major title. The nature of the market is to lure people into the game for endless hours of repetitive gaming. I don't know about you but I can count the number of people ON ONE HAND, that I know, that can mentally, and physically, play more than one MMO at the same time.
I agree completely. It's extremely dificult for people to try to balance multiple MMOs. However I know a lot of people who are getting very bored of WOW and either moving on to other things (Eve is about the only one I can think of) or just going through the motions with nothing better to do. WAR had some amazing ideas and concepts, several not only beyond WOW, but later emulated by it. Like many people I know though, I didn't play it for much longer than 4 months or so. There wasn't enough things on the side to occupy my time so I got very bored of “go here and kill this, then go here and kill this, repeat until insane…” As long as the 40K MMO can effectively pull people into it in a way that won't get old too soon, or at least offer something other than repetitive combat, I think it will do very well.
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