[mephistophales]

Create a sense of fear in the heart of the enemy.

Whether through an impressive win record, knowledge, or confidence you need to undermine your opponent's confidence in his ability to beat you. This is not to say that you should be cocky or rude, those aren't required.

The best example I can think of was a chaos player. He had heard from his friends about the level of my playing, and was already sweating. I reaffirmed this by using another point in this thread, I destroyed his favorite lord and most powerful tactical squad on turn 2 without losing a single unit.

By the second turn, his confidence, strategy and interest in the game had broken down completely.

Solo's win record is an example of this. While I find his win record almost statistically impossible (and impossible on the basis of common sense, not even a draw anywhere in there) it would be intimidating for other players. This is not meant as a stab at him, just another example.