I get ya. I used to read from 1989 - 1996 (My fave aunt would get a subscription and renew it and when i went round there'd be one. If I haden't seen her for months there'd be stacks.) That reminds me. I should get her a bottle of spirits for her birthday and take nine years off the card.
Anyway. I was told after quizzing GW senior staff (at a gamesday) that the magazine has so much sales stuff in it because it's one of their "Outreach" items, for people who don't have stores nearby etc etc.
It's turned into a sales item, for promoting new releases as of late (last 5 years at least, getting steadily worse) There have been flashes of greatness though - the WFB raid scenarios were worth the buy, and the free terminator WD (I bought a couple, and traded the nobs for Terminators giving me scope to convert two characters and swap in/out my apothecary and standard in my deathwing)
What i lament is the extra rules - like the space hulk boards, or the painboy modifications (they released a load of metal ork bits to put on boys, and had WD special rules.) Or, things like the Blood Angels Dex etc. They were great.
Nowerdays, if you ripped out every page that wasn't trying to sell you stuff it'd be very, very thin.
I do feel the need to point out something - it's not and hasn't been since the beginning of the 90's a magazine. Magazines take adverts from other companies, it is a catalogue / newsletter.
GW do need to make money - the more money they make, the more they can support (or just keep up) the gaming community, which is massive. That's why the mini's cost more than other companies, they have dedicated stores, events and support gaming groups.
I just wish that they wouldn't ram it down our throat - give me a white dwarf that isn't just selling me things, I've walked into a store and bought your product already! I'm reading it! Make me enthusiastic about the products by giving me gaming flavour, and i'll go buy them because I want to use them in a game!
I read the raiders scenario, and went and got the orc raider, and some boys that i converted up - that's how to sell me things.
I'm also so dissappointed by the new website. All those articles - Nokk Dekdogg, Solar Macharius, Ceature features (I bought cadians, zombies and tomb kings to make the zombies up, and have now ended up with a converted undead IG army i was so pleased with them) skinks converted into little aliens scenarios (again, i went out and bought them) xeno mounts (I bought cold ones and more cadians to convert). etc etc.
They're gone. My computer frequently breaks down as there's a scrolling banner of pictures, and you have to look really hard to even find the FAQ's.
If they want to sell me things, make me enthusiastic. Don't give me adverts.
enthusiasm isn't a glossy picture with NEW! written over it and a dozen pages of painted examples littered with quotes like "win more battles with new power megadon", followed by a battle report of the new models trouncing the older ones.
It's having one page saying that, and maybe a jungle or swamp scenario, with a feature of how to make plants to litter your swamp with, and rules to match.
Maybe a article on how to convert your stegadon into a 40k creature, which starts in the middle of the table and goes i na random direction - to be captured or killed, or attack you.
Ork boys on a howdah with dino-squig rules?
(All with opponents permission of course.)
then i'd think of buying one if it looked fun.
Where's my dirtbike conversion guide (at mere £ 22 each) where's my pirate ork boy guide?