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I'm just curious, in the world of 40k GW's Cash Cow are the Space Marines. I'm just curious as to what the equivalent is in WHFB? Empire maybe? Doesn't seem to be a real definate one, as I've seen, but I'd like some feedback.
Well, I wouldn't say cash cow, but given how the elite of the elite of the elite in the universe at war do seem to outnumber not only their allies, but their enemies as well.
Cash Cow - their most profitable franchise, everybody starts out playing marines, they have the most well developed fluff, the most codices, etc. Basically, Games Workshop's main money maker in the 40k universe.
To answer the original question, I think aside from the "Army of the Month" syndrome, the closest thing to a WHFB equivalent would have to be Chaos, since they seem really powerful at first glance and one does tend to see a lot of Chaos players.
As far as profitability, I don't think there's any one standout among the WHFB races as far as out-selling the others by a longshot. I could be wrong, but there isn't a clear standout that I'm aware of.
Cool. Thanks for the help guys. And in retrospect, this probably should have been posted in the WHFB section of LO.
Chaos always seemed to get more coverage and exposure, but I dont think there is a marine equivelant in the WHFB universe, all races are pretty much catered for equally.
You do tend to get the newest army seeing a big boost in players base, but i think thats mainly down to a perceived power-creep and those races getting nicer plastic minis with their newer editions (such as Woodies, Dwarfs, Empire etc.)
PLAN CLAN MAN!!
He who makes a beast of himself gets rid of the pain of being a man- S. Johnson
A Cash Cow is a product which gives a large income whilst requiring no, or very little expenditure for advertising, development etc.. It will be an established well liked product with a large market share generating regular revenue but with little growth.
Groth-Share matrix ftw!
GW have a far more balanced approach to Fantasy, they have no favouritism there, which is great. It keeps the player base varied, as people go for what they like, rather than what they are told to.