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Do you think Games Workshop's popularity, players and $money$ are going up?
Of course first off you'de think yes, sure they are. But think about it with the prices of metal mini's exploding and the LoTR rings game slowly dieing.
I personally think they were best about 3 months after the Return of the King movie was released, and fantasy wasnt that much over-populated by 40k as it is today.
Anyway what do you think? Hope you have fun and we all learn something in this interesting thread.
Firstly, they've been WAY better off than they were after the Return of the King came out. The games were very well balanced, as far as choice between the two- in the early nineties. I started playing in 99, so I can't call it a sure deal, but I can tell you that just from following trends, looking back, 90 would have been the birth-era of 40K. The time that I started playing, roughly coincides with the game's decline (NOT MY FAULT!)
I would agree that GW is on the decline, but not exactly "dying". They are dropping their more superfluous projects in favor of more lucrative deals. For example, they've finally gotten on the bandwagon and started producing electronic entertainment, and they're cutting on poor spending plans like the ever unpopular LoTR junk. They're cutting back fat, to leave it to fend for itself, or to sink into nonexistence. GW will be able to supplement it's funds for a long while longer I think, and should be able to climb out of the recession.
So, according to your post, are you saying they're improving or losing popularity? I'm guessin' they're not at their Peak anymore...but they're still better than they were in the early 90's.
Also, when you say "Return of the King" are you refering to the movie or the game? In both cases, I would say the release is very recent. So if they're doing better NOW then they were 2-3 yrs ago, I would say it's difficult to tell if they're on a serious decline or not.
Speaking of the LOTR game the GW produces...I've been wondering Why it's so unpopular. I've had a couple of local gamers that absolutely LOVE IT!! and say it's the best game with the smoothest rules and gameplay that GW has ever released. Plus, I've heard it's a lot less expensive to invest in.
I was considering picking up another game, but I just started 40k, and honestly I've spent more money than I should already on 40k and I'm still trying to get/build up my Ork army.
I think that we have to look at the issue from a few different angles:
1) when it comes to model quality and range, they're the best. Although in ny opinion they over-emphasize model quality over general palyability.
2) Customer service is good, although there are some glitches. That's normal, although some people (inlcuding me) are just unlucky to get servitor nr13 to pack my models (that's the serv with extended lobotomy).
3) I think GW went into a crisis loophole since they started promoting only three games and all the rest of the more creative stuff has become 'specialist'. No redshirt will promote them, they are like the ugly ducklings of GW. Which is strange, because I would assume that a strong company will try to broaden their offer to get more customers. What happened to Bloodbowl, Space Hulk, Space Crusade? I have all these old games and they give me more fun than 40k and WFB together (and they are cheaper!). The same is with Dark Heresy. They should modify their models range and make models useful for an RPG - characters, scumm, enemies etc. Why did they dump such a great product? I think the managers at GW have purity seals on their eyes when it comes to investing and promotion. I never did economy but I know that any mono-economy (concentrating only on one branch of the market) is unstable.
4) GW is in crisis since it started conenctrating only on selling models to the young players, thinking that GW has nothing to offer to older gamers (they are so wrong). Instead of maintaining a comunity they split it. With that the amount of experienced people who could really drive the hobby forward are left out. And Apocalypse is NOT a solution for veterans.
5) White Dwarf WAS the bastion of creativity for the Western World. Do I need to comment on this?
6) GW does not encourage a dialogue between players and the executive. They are as authoritarian and proud as the Catholic Church. So many more people would add their creativity for FREE to the entire hobby. Ever heard of 'Damnatus'?
Sales are up and profits are up.
Games Workshop Financial Results 2009
Go GW... bleed 'em dry.
Not at the 2004 high though.
"Having successfully completed our cost reduction programme, our energies are now focused upon returning the
business to profitable growth."
"1. We are strongly advantaged in our niche market
2. We have good growth prospects
3. We are fundamentally cash generative
4. We have great people"
Last edited by Jon Quixote; March 15th, 2009 at 13:02.
Cervantes: In order to attain the impossible, one must attempt the absurd.
I say GW's recent decline have been great for the hobby as a whole, since it has opened the scene to one hell of a lot more wargaming companies (Privateer Press, Rackham, Corvus Belli, etc.), giving us a plethora of games and minis to choose from and forcing GW to shape up their act and producing better deals for the customers.
As for popularity, it's defiantly increasing. At least a lot more people know of Warhammer, and that's a step in the right direction!
I think, what with DoW1 and 2 and warhammer online they are certainly generating more name recognition and profits through their copyrights, as to the models themselves, i dunno, i can't really tell. What the shop owners in my local area tell me, it's steady with LotR showing the much change: in the downward way. Some stores stopped stocking it cause they sold so little.
Anyways, as long as they keep making models, Zema is happy.
All the old Specialist Games resources are currently being uploaded at the Tactical Command forums, and you can find them here: http://www.sg.tacticalwargames.net/fanatic/.
At my store, 40k popularity is way down but Fantasy is moving up swiftly. GW's miniatures are still the big seller but it's become a plurality not a majority. Battletech and Warmachine both have stong followings.
"My tanks have names, my men have numbers." -Col. Edmund Grahvess, 23rd Kronecker Prison Guard