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Blah, why must they make it so difficult for online retailers? I wanted to start selling GW stuff on my little online store...
One conspiracy theory was that eventually they're going to try to move everything to in-house so that you have to buy from them if you want their stuff. With most of what they've been doing since the early 2000s just a small step at a time towards that so that the public slowly acclimates to it over time instead of them just doing it in one go and everyone dropping their hobby in outrage. Shrug, not many people even remember/care too much about back when they raised MSP by like 35%-ish over the course of a year back in ...2009ish?
But who knows the real reason except them, they can seem a bit random about their business decisions at times... or mostly, heartless about supporting the hobby that they're trying to generate a profit from.