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Interesting PDF posted on the GW US site. It relates to their future retail plans and the requirements for the sites:
Is there anything that can't be made more awesome by putting a Crimson Fist on the cover?
No more NG spearmen, thanks! Now I need some pump-wagons!
Cool find, although its out of date sad to see my local shop is listed and no longer around. Northridge Fashion Center • Northridge, CA
Space Marines (W7/D2/L4) Orks (W0/D0/L0)
Join my Tau army
In strip malls, we look for Activity Generators such as movie theatres, coffee
shops, and restaurants, as well as big box retailers such as Wal-Mart, Target, and K-Mart. Targeted big
box retailers such as Toys ’R’ Us, Best Buy, Circuit City, CompUSA, Barnes & Noble, and Borders are
very desirable. Michael’s Arts and Crafts Stores and video games shops are also acceptable.
While looking for spaces in malls, we note Activity Generators such as movie theatres and trendy chains
or unique experience restaurants, as well as youth-oriented junior tenants such as Aeropostale,
Gadzooks, Hot Topic, Journey’s, Old Navy, and Pacific Sunwear. We also note co-tenants such as
electronics, video games, and music shops like Babbage’s, EBX, GameStop, FYE, and Sam Goody.
Parking: There must be adequate parking for customers to spend 2 to 4 hours at the shop.
Rear Access: Back door service with easy access for delivery is desirable.
Signage: Must permit Games Workshop sign package.
At least 500,000 total population within 10 miles with 33,000+ 14- to 24-year-old males.
Median household income is at least $50,000.
Good find, but it must be about 3 years old, as in the pics there are the old empire state troops, old super glue , old pva glue ect.
Wood elf player- 2000 points worth, Autumn theme
Empire player - 3000 points worth, Green and white
Eldar player - 1500 points worth, Blue and white
This is just a marketing pamphlet, it relates nothing to the game at large just how GW wants their stores to be done and where. Hell we got one of those along with blueprints for a bid like a year ago, when I was working for a construction company.
Got a "good" rumour from a GW staffer? Forget about it, LO'ers know more than any random GW shop staffer.
Voor alle nederlanders:
The Dutch Legion
I think the demographics are interesting. 33K younger folks within 10 miles is a very specific focus.
Also only refers to the american market.
I think you'll find it hard to get some of those demographics and floor spaces over here in the UK.
Cervantes: In order to attain the impossible, one must attempt the absurd.
"There is no other retailer that competes directly with Games Workshop. However, as a
distributor, we are mindful of not encroaching upon our third party retailers."
How sad, they really don't see it coming... "No other retailer directly compet[ing] with Games Workshop". What a load of crock. Company obviously doesn't see itself destorying itself, when it expects people to 90 dollars for Blood Knights, 58 for a Valkyries, and 30 bucks for the codex/armybook.
Mean while, over head cost will drag stores down cause prices are too high and there will be like, 4-5 employees to each store (seriously doubt anymore...). They need sell cheaper rule books, armybooks, and codexes!
Last edited by Backdraft005; May 10th, 2009 at 15:03.