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Sorry if this is posted somewhere else, or if you've seen it, if not take a look. Basically, just got an email from a warhammer stockist that also uses ebay. Here you go:
We recently received from GW a trade news letter informing us that if we continue to sell their factory sealed products on Internet Auction Sites from the 1st of June we would no longer be able to sell their products, below in blue is the quote from this trade newsletter, this apply's to all their independent stockists
"On the 1st of June Games Workshop will be changing some of its terms and conditions , we would like to draw particular attention to stockists that re-sell our products via distribution channels that fail to meet our quality standards, as our terms state we will be unable to supply any stockist that uses these distributing methods, utilizing INTERNET AUCTION SITES"
The reason for this change and again I quote "we wish to maintain the safety and security of our items and regard Internet Auction Sites to be unsafe".
Oh come on! It's like they are craving to be stamped with the "cheap bastards" epithet.
Meh, this shouldn't hurt most companies too much. They can still advertise on ebay, just directing people to their actual site and sell cheap from there Most companies only use the "buy now" thing anyway,they will rarely auction stuff. (Imo) this is just an attempt by GW to try and get some power back. But it wont do anything/much in the long run. Plenty of ways around it
Last edited by Phoenix; June 4th, 2009 at 10:43.
Funny thing is, I generally regard Ebay sites as being more trustworthy than independent ones!
http://www.armyroster.com Check out my ToP WIP in the projects section!
Hopefully it will help lead to the intended effect of preserving business viability of brick & mortar stockists and GW outlets.
I'm running out of places to play around here.
Not jumping on you personally Phoenix I just see this a lot and it really is false. I don't think the change in policy will affect anyone who has their own website, anyway.
No more NG spearmen, thanks! Now I need some pump-wagons!
Sometimes it seems like they *only* make money through independent stockists and their retail branch operates at a loss for purposes of recruiting new customers and maintaining the dominance of the brand. It seems like 'everybody knows' that West Edmonton Mall is the only GW store in Canada that reliably does better than break even. Of course that could be total myth that they're not motivated to dispell. I don't find it hard to believe though, given they tend to be in premium suites in high rent malls and have three staff on the floor at all times, while the independent is down on the ground level by the loading dock between the shoe shine place and nail salon with one surly teenager doing homework behind the counter.
Last I checked I think the one in Ottawa is doing pretty well. It generally has a good turn out to different things, good staff, etc. I remember that a few years ago they were worried because they weren't doing so great but I remember hearing later that things picked up again and thats why they could keep the store in the mall. Or something like that.
40K armies: Tyranids (2001), Space Wolves (2008), Sisters of Battle (2011)
Current Rep: 1337
Fair enough PM, no worries
Maybe i have things wrong, but as you see some sites selling things at 25%+ off, then GW must sell these stores the products for less than this surely? Otherwise they would make no profit. So stores must in general be sold stuff for under 75% RRP. Its probably more like 50% RRP.
Given GW are able to sell stuff directly then they lose nothing between making the stuff and sellling it. Selling through independants loses them the money that the independants make.
And yes, they have to pay staff etc to sell in their own stores. But to sell to independants then they need to pay delivery charges, possibly the wages of people to handle the transport and transactions, etc.
GWs recently (couple of years ago...) cut back on delivery charges to stores by not delivering as much, making hobbyists pay for it as they submit mail orders. Maybe this is a similar step by trying to cut down independant sales?