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I used to play warhammer fantasy battle back in the 3rd and 4th edition (17-14 years ago ish) and was thinking about coming back.
I got rid of all my models when i left the hobby (collecting, converting and painting the models is one of the main draws for me actually). Looking at the prices of them today i wondered where the insane price hike came?
When i was buying them a box of 24 plastic skeletons (incidently the same basic skeleton sprues they still use with various minor add on sprues) used to cost around $8, with an army box of 40 infantry, 8 cavalry and 2 chariots cost around $18.
I understand inflation and all and expected them to be more, twice as much even 3 times as much in some cases, but they now cost 5 and 6 times as much!
This is ludicrous, costs havent increased that much (especially the aforementioned skeletons that are basically the exact same still!), imagine if they had, cars would cost like $60,000 for a basic model in that case.
I dont think ill be coming back with these prices, i may get some models to satisfy that side of it (and not neccessarily from GW).
I just wondered when and why the price rocketed over the last decade or so by around 500-600%!
Why not raise the prices? As long as people are willing to pay it, GW will try to maximize it's profits. It's a basic economic principle. The opportunity cost of them losing some customer's isn't enough to make up for the positive gain they would receive from increasing the prices. And sure, the inflation rate on a car may not be as high as some GW miniatures, but a vehicle suffers from an already high price. A car also suffers from a much higher amount of competition which drives prices down. Who else are you going to buy WHFB miniatures from? The fact is, you have to decide whether your opportunity cost of buying those miniatures is greater than the value you place on whatever else you could be doing with that money. Bottom line, Unless GW gets some competition, dont expect the prices to ever get better, or even stay the same for that matter.
Here's an example:
GW has 100,000 customers who spend an average of $500/year. GW makes $50,000,00 for that year. Say they increase their prices by 10%, but because of that price increase they lose 5% of their customers. So now they have 95,000 customers who are spending $550/year, or $52,250,000. Sure they may have lost some of their customer base, but they still increased their revenue by 4.5%.
You may not like it, I may not like it, but that doesn't mean they aren't going to do it if it makes them more money. Wouldn't you do it if it was your business?
Last edited by BeakeR; November 18th, 2006 at 19:20.
GW has discovered that when your primary customer has a vast expendable income, you can pretty much charge whatever you want.
I've been playing since 4th edition (96) and I've seen them raise the prices of their models on a practically yearly basis. And yet I've never seen anyone quit warhammer because of it.
I'll probably never buy another GW figure again, because I already have what I need. No, I don't have pegasus knights. But I'm not willing to fork over big bucks to have them, either.
Like you I have been lookeing a getting back into warhammer, but I do have most of my old figures. There are a few odds and ends I want to buy and you can get alot of models for about half the price on ebay. Quite a few come painted already which works out well for me because unless they were painted by a five year old it cant be any worse than the paint job id give it.:yes:
Well... Part of the reason I stopped playing was because of the price... And also all my gaming buddies moved away to go to Uni (I stayed...). Because we never played with fully painted armies, there was no worry about getting our armies ready, but if I want to play now I have to get my army painted and made to play at my local GW, but i don't have time nowadays.
Anywho, yes ridiculus prices. For Dark Elves for instance (I'm not sure if this has changed now), when I was last in GW earlier this year, the only plastic figures Dark Elves had were their normal DE Spearmen... Everything else was metal! As if trying to get an army wasn't expensive enough! The only reason I didn't buy the other 2 Salamanders for my Lizardmen army was because they cost 12 pounds each! 12 pounds for 1 Salamander! Nah, I can't afford Warhammer anymore, and I don't have the time to get armies ready... Damn you Games Workshop! (On the other hand, I am gonna get the Dawn of War games soon, so I can pretend I am playing...sort of....(sniffle)....*cries* :cry: )
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