I hear that a lot. They are gamer friendly. T helocal gaming stores LOVES privateer press and warmachine and not just one or two, but pretty much all of them. They host free tournaments and they love privateer press. They keep on telling me how they are a great company and they really have the gamer in mind. I don't quite think I get that. I have had some experience playing 40k. I know people that HATE games workshop because of the very opposite reason. So I ask you guys, what am I missing here because I don't notice a whole lot of difference. I am not trolling. I actually am interested because I get the feeling I missing some insight having only started Warmachine a week or so ago.